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Detergent pulled in Germany over neo-Nazi code

  • BERLIN (AP) — Procter & Gamble has apologized for "any false connotations" after stirring anger in Germany for unintentionally placing a neo-Nazi code on promotional packages for its Ariel laundry detergent.

    Outraged shoppers had posted pictures online of Ariel powder boxes featuring a white soccer jersey with a large number "88." The number is sensitive because far-right extremists in Germany often use it as a code to skirt a ban on the use of Nazi slogans in public: since "H'' is the eighth letter of the alphabet, "88" represents the phrase "Heil Hitler." Similarly, "18" is used to stand for "A.H." or Adolf Hitler.

    Procter & Gamble acknowledged Friday that the number was "unintentionally ambiguous."

    "We very much regret if there are any false associations and distance ourselves clearly from any far-right ideology," company spokeswoman Gabi Hassig said in a statement. The number "88" was intended to show how many loads of laundry buyers would be able to do with one package.

  • Source: USA TODAY

    Ariel Detergent Usa - Recent Articles

    How Much Of P&G's Ariel Laundry Detergent Should You Really ...

  • Here’s a quick quiz: If you use Procter & Gamble’s Ariel USA laundry detergent, should you use 1/2 cup, 1/4 cup or 1/5 cup of detergent for a medium-size load of laundry?

    Our clean cousins at Consumer Reports, who have warned against “overdosing” on laundry detergents in the past, decided to answer that question after finding that the Spanish-only instructions on the Ariel package recommended 1/2 cup, which CR’s testers thought sounded like a bit too much for lavadas medianas

    We contacted P&G’s customer service for verification, starting with the English-speaking number. At first, the representative said the … measurements were correct. But when we pressed further, a supervisor came on and told us we should actually use 1/5 cup for a medium load. Next we called a Spanish-speaking representative, who added to the confusion by instructing us to use the scoop included with the product. When we explained that there was no scoop, the rep agreed to send us one in the mail. With this scoop, we were able to measure the proper amount of detergent–about 40 grams for a medium load–less than 1/4 cup. That’s nearly half as much detergent as what a consumer will likely use following the current ArielUSA instructions.

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    Source: How Much Of P&G's Ariel Laundry Detergent Should You Really ...

    Ariel Detergent Usa
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